Managing Director: Meltwater Africa
Shachar Petilon is the Managing Director of Client Acquisition at Meltwater, the leading global media intelligence company, where he has been working since 2011. After completing his studies in International Sales & Marketing Management at University of Utrecht and English Literature at University of Cambridge, Shachar, fuelled by his passion to work in Africa, moved to Meltwater’s Cape Town office to lead the company’s expansion efforts into Africa.
Shachar believes that the opportunity in the African market is a result of the increase of internet penetration since 2010 that has allowed for easier accessibility to information across different forms of data sources. He has seen the growing need for information and later the awareness around Big Data, saw companies developing strategies to fullfil this need.