Vice President Business Development for TransferTo
Sandra Hua Yao
Sandra Hua Yao is the Vice President Business Development for TransferTo; a B2B mobile payment network, interconnecting financial institutions and mobile operators globally and connects people to mobile financial services by delivering funds quickly at a low cost to friends and family abroad. Sandra, is also the founder and Director of RedStar, She is self-taught and hard worker with the ability to establish and maintain long-term relationships with customers at both Chief-level and middle-level management. She has built a business network in various domains in Kenya and within East Africa over her years in the Country, within Telco’s, Banking Sectors and the Government of Kenya.
Previously, Sandra was the Director of New Business Development at The National Bank of Kenya, where she managed to develop and offer business direction and a quick Market Penetration in Chinese business; National Bank of Bank is the second in the market in capturing this niche market, a position that it has risen over two years when Sandra joined. Her experience spans across any environment, with practical business experiences with Western, Chinese and African multinational companies.
Before joining National Bank of Kenya, Sandra managed the mobile payment department in Orange Kenya, leading the revival of the Orange Money product through the formation of a working team and continual product innovation, through her contribution and leadership, Orange Money gained foot in the market. She is a skilled team leader, specialized in program and project development, pre-sales and marketing director in cross cultural environments, with special emphasis in Business Development, Sales and Marketing for major Telcos in Kenya. Sandra has broad-based experience in strategy development and management, CRM, marketing and sales