July 30, 2018

Leveraging Social Media & Web Based Platforms In Creating A Community Of Loyal Audiences

SMWNairobi Plenary Session – Monetizing Community Leadership: Leveraging Social Media And Web Based Platforms In Creating A Community Of Loyal Audiences And Providing Value. Moderated by: Onaivi Dania- Founder and Team Lead of Precepts & Mentors, Panelists: Edirin Edewor – Founder of the Online Publishers & Entrepreneurs Network (OPEN), a community of over 10,000 Authors, Writers…

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July 18, 2018

The Power of Chatbots and AI in Personalized Messaging

Recap from #SMWNairobi 2018 Masterclass By Haldon Burns, Senior Account Manager Blue Robot In the age of artificial intelligence it’s about time we differentiate between the doom-and-gloom movie version of evil AI bots and that which can be designed in a way to benefit a business and bridge the gaps between brands and their customers….

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July 18, 2018

Ogilvy Bags Three Awards At The Inaugural Digital Media Awards In Nairobi | Biznews

Source: Ogilvy Bags Three Awards At The Inaugural Digital Media Awards In Nairobi | Biznews Ogilvy, Africa’s premier integrated communications agency continues with its exemplary showcase of the best work, with several awards at the Social Media Week’s inaugural Digital Media Awards. This year’s winners were announced on Friday night, at the Mövenpick Hotel & Residences Nairobi in…

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July 17, 2018

Combining TV Advertising and Facebook

Social Media Week Nairobi: Facebook Masterclass Elizma Nolte let us in on of Facebook’s developments in recognizing the power of cross-promotion and the value in complementing traditional and digital media for a successful campaign. TV is still king, it’s where majority of people get their information from, however there is opportunity to capitalize on the more…

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June 11, 2018

WHY YOU SHOULD BE AT SOCIAL MEDIA WEEK NAIROBI

In its third edition, this year’s #SMWNairobi is ‘Closer’ and complemented by the first ever Digital Media Awards. It is back from the 12th-15th June for media professionals, business and start-up owners, PR/marketing buffs and online content creators to connect, learn and celebrate remarkable work in the digital space. Whether you’re tuned in to the…

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May 16, 2018

ANNUAL SOCIAL MEDIA WEEK NAIROBI IS BACK WITH ITS GLOBAL THEME “CLOSER”

The annual Social Media Week (#SMWNairobi), Nairobi’s Premier Digital and Technology conference is back. The conference is set to take place from the 12th – 14th of June at the Movenpick hotel, Nairobi. Social Media Week Nairobi (#SMWNairobi) is a platform that brings together professionals with a curiosity and passion for new ideas, innovations and…

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May 16, 2018

FIRST EVER DIGITAL MEDIA AWARDS

The Oscars of digital awards is here!!! Go Gaga Experiential is excited to be unveiling the first ever Digital Media Awards (DMA) that will take place on the June 15, 2018, at the Movenpick Hotel and Residence as a highlight of the Social Media Week Nair. These Awards aim at recognizing excellence by Brands, Agencies,…

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April 16, 2018

Twitter Analytics Of Kenya’s Viral Trending #Githeriman Meme By Moses Kemibaro

Its been nothing short of astonishing just how much the #Githeriman hashtag and meme trended on both Twitter and to a lesser degree Instagram in Kenya during the last couple of days. #Githeriman is the viral trending meme of Martin Kamotho, a Government Cleaner from Kayole who was photographed standing in a queue at a…

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April 16, 2018

Digital Marketing Video Interview with Hando Sinisalu, Founder & CEO, Best Marketing International By Moses Kemibaro

This is an interview I had with Hando Sinisalu, the Founder & CEO of Best Marketing International in Cape Town. Hando hosted the Best of Digital Global Marketing events in Johannesburg and Stellenbosch in South Africa on the 7th and 9th June 2017. He spoke to me about his take on various global digital marketing…

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April 16, 2018

First Impressions From Using Safaricom’s M-Pesa 1Tap By Moses Kemibaro

Its been a few months since Safaricom started piloting their M-Pesa 1Tap offering in Kenya which I wrote about here. Safaricom’s M-Pesa 1Tap is an NFC-based ‘tap and go’ merchant payment solution that is available using NFC-enabled cards, wrist bands and badge (that you stick on the back of your mobile phone). The thinking behind M-Pesa…

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